Convergence...

The hybrid nature of our piece, i.e, combining video, animation and already existing footage to create this new piece of media, makes our project convergent in a sense of Lev Manovich's definition of Hybrid Media.

Our remediated soundtrack also adheres to his ideas of remixing and remediation, and the fact that we have also used these ideas in the way we have edited the adverts we used, and they way we have deconstructed the interviews and reconstructed answers and phrases people have said for our own devices, suggests our project is convergent in this way too.

We believe that our piece has many elements of convergence, we not only mix various media but converge advertisement into a sort of doc. / experimental film , which is the main point.