Soundtrack

From the beginning we had an idea of what instrumental/soundtrack we will use for this project, however we didn't know how to improve it and put some message across.

Deciding on the actual soundtrack was not that easy and took us time to discuss what to use and what not to use.

We were suggested to use various slogans that big corporations use in their advertisement campaigns, which we went for and were quite happy using.

The idea of using these slogans seemed to be strong and interesting, as our piece was meant to be about advertising we thought that putting the commercial phrases/slogans would emphasise the need for advertising to be powerful, we know that advertisers use these to make them stay in our heads so we remember.


" Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.


Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are memorable many years after their use is discontinued. "

Repetition is a literary device often used for effect by politicians in speeches, in poems for emphasis, in posters and advertisements as a tool of persuasion and most often it is used to express ideas more powerfully.

Repeating words lends them more emphasis. We wanted to do this, and enhance this by taking them out of their original context. We took well known phrases from adverts - slogans from technical products, smartphones, well known brands etc - made them monotone and all in the same voice (using a text to speech generator) so that their context would be totally removed. We also repeat these phrases and slogans to highlight how often we here them, and how well known they are. This suggests that they are used a lot in advertising as a tool of persuasion and power to make us buy things. A recognisable phrase serves to make the product that is being advertised more memorable.