CHECKLIST FOR MONDAY – FILMING THE INTERVIEWS
HYBRID - pulling different types of media together (sound, animation, video) about smartphone advertising, to create a smartphone advert. It also combines experimental video style with the style of infomercial advertising, to create a hybrid advertisement.
Equipment – take out at 10.30 Monday morning.
Camera – DSLR or HandyCam
Tripod
Clippy microphone
Light
Release forms
Adverts
Show on a phone
Adverts to show – about smartphones.
à Samsung Galaxy S3 “Next big thing is already here”
à iPhone 5 “thumb”
à Nokia Lumia 800 “The Amazing Everyday”
à HTC ONE “skydiving”
à Microsoft Windows Phone 7
à Samsung Galaxy Nexus “Calling All”
Questions to ask:
“Does the advert make you want to buy the product?”
“Why or why not”
“Does the advert make the product memorable?”
“ Why? Why not?”
“How do you feel about the amount of information that the advert provides about the product?”
“Any other thoughts?”
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