Friday 8 March 2013

Interviews - Checklist


CHECKLIST FOR MONDAY – FILMING THE INTERVIEWS


HYBRID - pulling different types of media together (sound, animation, video) about smartphone advertising, to create a smartphone advert. It also combines experimental video style with the style of infomercial advertising, to create a hybrid advertisement.


Equipment – take out at 10.30 Monday morning.

Camera – DSLR or HandyCam
Tripod
Clippy microphone
Light
Release forms

Adverts
Show on a phone

Adverts to show – about smartphones.

à Samsung Galaxy S3 “Next big thing is already here”
à iPhone 5 “thumb”
à Nokia Lumia 800 “The Amazing Everyday”
à HTC ONE  “skydiving”
à Microsoft Windows Phone 7
à Samsung Galaxy Nexus “Calling All”



Questions to ask:

“Does the advert make you want to buy the product?”
“Why or why not”

“Does the advert make the product memorable?”
“ Why? Why not?”

“How do you feel about the amount of information that the advert provides about the product?”

“Any other thoughts?”

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