Media effects

Examples of the media effects campaign methods (not only in advertising): 

An interesting article on TV ads media effects:

http://www.math.utah.edu/~lzhang/teaching/1070spring2012/Daily%20Updates/examples/feb13/Effects%20of%20television%20commercial%20repetition,%20receiver%20knowledge,%20and%20commercial%20length%20a%20test%20of%20the%20two-factor%20model.pdf